Used car sales and used fire truck sales are not all that different, although the clientele is much more specific in the world of fire trucks. When comparing actual dealers, there are many honest dealers out there trying to provide quality used fire apparatus. Unfortunately, there are also brokers that can give the wrong impression to customers that see a large inventory and assume the website is from a larger dealer.
In reality, used fire truck dealers and brokers work hand in hand. Dealers buy, maintain, and sell on property used fire engines that they hand select. When smaller dealers need help selling their fleet, they give their inventory to a broker. brokers can help with marketing and connecting customers to the dealer, but the broker never truly “owns” an apparatus. However, a broker does take home a referral commission everytime a customer becomes a buyer of a dealer’s used fire truck. continue reading…
